About Us

At SMAMZ, we create elegant modest wear that reflects your values and enhances your confidence, without compromising on style or sustainability.

About SMAMZ

Founded in Leicester in 2021, SMAMZ was born from a simple vision; to offer women beautiful, modest clothing that respects both cultural identity and the planet.

We are an online brand that ethically sources our abayas, ensuring responsible practices at every stage. From everyday abayas to occasion pieces, every design is crafted with care, intention, and meaning.

About SMAMZ

Leicester 2021

Satin Crinkle Hijab

Our Mission

To empower women through thoughtfully designed modest fashion that feels good to wear and good to support. We believe in fashion that is stylish, respectful and responsibly made.

What We Stand For

  • Sustainability

    We are committed to low-impact, mindful fashion. Our goal is to reduce waste and support a future where style doesn’t come at the cost of the environment.

  • Cultural Respect

    We honour the beauty of tradition while creating designs that feel fresh and modern. Our pieces are inspired by heritage and made for today.

  • Empowerment

    We design with real women in mind. Women who want to feel confident, covered and completely themselves.

Why SMAMZ

When you shop with SMAMZ, you choose a lifestyle that values quality, purpose and modesty.

Thank you for being part of the SMAMZ community.